We get that almost every time a project is launched. Every Marketing team aspires their brand to attract many visitors to their exhibition booth and convert them in to leads and later on active clients. We have gathered our 4 best tips to meet this business objective.
Host a happy hour
Everyone loves trade shows. Why? We could give you a list of reasons, but the overall common reason is usually the free alcohol. On day one of the trade show, host a happy hour in your booth. Make sure to invite your clients, prospects, and leads. Don’t forget to include this in your marketing campaign, to increase traffic. You can also share this on your brand’s social media platforms and invite visitors who enter your booth at the trade show, this might get them to return and further interact with your brand, making it even more memorable to them. This is one of the fun ways to generate more traffic and a more casual means for potential clients to engage in conversation with you about your products and services.
Blow their minds with an OUTSTANDING design
Depending on your brand identity, you could transform your exhibition space to become the most exotic stand, gaining your brand even more attention and exposure. Creating curiosity can be done by designing a themed or futuristic space, which hasn’t been seen before. Visitors will be enticed to enter your booth and even if they don’t engage in a conversation with one of your representatives, you can be sure they will remember your brand, it will be pinned strongly in their memory and they might decide to contact you on their initiative later on.
Incorporate interactive elements and gamification
These will help maintain your audience’s interest in your brand and even provoke their curiosity to dive in deeper to learn more about your products and services, all in an engaging way. Virtual reality, interactive video walls and touch tables are all great opportunities to share information about your brand with prospects and customers – while making the process entertaining and more memorable for them.
Videos get more attention
Videos are essential tools for exhibition stands to convey brand messaging. Since the trade show floor is usually crowded and loud, you need to convey your products in a visual way that won’t be disrupted by all of the buzz around you. A short video that’s eye-catching, presents the important KSPs of your products and easy to follow will help visitors decide if